According to the Harvard Business Review, digital disruption is rapidly increasing the churn on the once-stable S&P 500, predicting that three quarters of its current rank-and-file members will be replaced by 2027.
IoT is not a strategy
It’s an important distinction in an age where approximately 95% of new products fail, and 87% of consumers possess a foggy-at-best awareness of what IoT really is. No one will buy your smart tupperware because it’s smart tupperware – if it doesn’t solve a real-life problem, you’ve already committed a fatal error. The potential value driven by IoT is too great to waste on cheap tricks, especially with your company’s future on the line.