Let me describe an all too common scenario: A company’s senior leadership meets under the banner of discussing IoT. One or more (often the most senior) executive starts with, “I don’t get the IoT thing. […]
The short answer is that if you’re a tech company, you need to… period. Product managers can have a huge impact on a product success – it’s all about building benefit-driven products, not feature-driven ones.
Why is it so difficult to uncover real breakthrough ideas? Is there a better approach? CEOs are responding to that threat/opportunity by launching formal business transformation programs; a significant percentage fail.
Transformation occurs when an enterprise launches a new business model, accompanied by new products and services, into an existing or new market. It most often takes the form of a startup within an established business.
Deciding to be a digital disruptor requires unwavering leadership and a tremendous amount of courage. A CEO must be willing to commit to significant investments, embrace change and risk failure.
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