Let me describe an all too common scenario: A company’s senior leadership meets under the banner of discussing IoT. One or more (often the most senior) executive starts with, “I don’t get the IoT thing. My people are constantly talking about it, but no one can give me a clear definition of what it means […]
The short answer is that if you’re a tech company, you need to… period. Product managers can have a huge impact on a product success – it’s all about building benefit-driven products, not feature-driven ones.
Why is it so difficult to uncover real breakthrough ideas? Is there a better approach? CEOs are responding to that threat/opportunity by launching formal business transformation programs; a significant percentage fail.
Transformation occurs when an enterprise launches a new business model, accompanied by new products and services, into an existing or new market. It most often takes the form of a startup within an established business.
Deciding to be a digital disruptor requires unwavering leadership and a tremendous amount of courage. A CEO must be willing to commit to significant investments, embrace change and risk failure.